News
The Red Network
Wednesday, November 16
Manchester United has set about plans to create a social media platform to allow the club to engage with fans all over the world. With an estimated 650 million fans worldwide, the aim is to bring them to one place, but can it be done? Looking at this from a purely social point of view... John Lewis – a tale of two Christmasses
Tuesday, November 15
No doubt a lot of you’ve seen the lovely new John Lewis Christmas advert. At first glance it seems to follow the same formula as the last one, Christmassy imagery, simple message and acoustic cover of a classic track. But, I think that in this advert, John Lewis is responding to the tough economic times... Fashion retailers put their best foot forward when it comes to smartphone shopping
Monday, November 14
According to fashion blogger Rina Hansen, recent Forrester research has found that fashion consumers are amongst the top users of smartphones and now have an expectation to be able to interact with their favourite brands on the go (we’re searching for the original Forrester report to share and will update this post as soon as... Youth Marketing? It’s just like Adult Marketing in many ways
Friday, November 11
A few of us attended Haymarket’s Youth Marketing conference yesterday. It was really interesting to attend an event focused on a demographic that most of us in the room hadn’t been a part of for at least a few years. A significant challenge lies in the fact that the current 16-24 age cohort have grown... Listen in social spaces because they’ll be talking about you anyway.
Friday, November 11
Brands can choose whether or not they engage with the conversations happening about their brands in social spaces, the reality is that those conversations are happening anyway, and brands that aren’t at the very least paying attention will be left behind. Read the full post on The Wall.
Listen in social spaces because they’ll be talking about you anyway
Friday, November 11
Brands can choose whether or not they engage with the conversations happening about their brands in social spaces, the reality is that those conversations are happening anyway, and brands that aren’t at the very least paying attention will be left behind. Read the full post on The Wall.
Top 10 Reasons Your Best Hourly Employees Leave
Wednesday, November 9
Really interesting insight from TNLT HR blog for businesses with hourly rate staff - its easy to see how your best people can become disengaged. http://www.tlnt.com/2011/11/07/hiring-wisdom-top-10-reasons-your-best-hourly-employees-leave/?utm_medium=twitter&utm_source=Jacco+Valkenburg A simple approach to taking a slice of £65bn!
Tuesday, November 8
Under headlines of ‘Lloyds Banking Group's culture saps the energy and enthusiasm of even the keenest staff’ the Telegraph suggests one of the causes is ‘an endless cycle of internal reorganisation’ and another of ‘a culture that had their senior directors putting in punishing hours to micro-manage the smallest details of everyday business’. Tough times indeed! Reading the article I was reminded of my ‘People, People, People’ blog last Friday and the pivotal role played in an organisation by Brand Ambassadors to build empathy. It also reminded me of David MacLeod’s comment, at... Where does Google+ fit?
Tuesday, November 8
So Google+ Brand Pages are here and everyone’s got opinions. Most people are disappointed for some reason, be it the lack of design elements, the one person admin, lack of Vanity URLs, the fact that people need to add you to their circles before you can add them, the very high chance of cybersquatting… let’s...