News

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Skandia launches Fantasy Fund Football

Wednesday, December 7

Today marks the launch of Skandia’s Fantasy Fund Football game where anyone has the chance to win £25,000 cash! It’s a new initiative to encourage people to take charge of their investments, where players can set up their own teams, choose their shirt strip and team badge to play against their friends, family and colleagues...
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Social Media ROI

Wednesday, December 7

Whether or not you think social media is a new form of PR, the lifelong question of ‘what is the Return On Investment?’ for businesses using social media is one that will always be present, as it always has been for PR. First and foremost, it’s imperative to mention that in the traditional sense, ROI...
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Saying good bye to the Mo

Friday, December 2

30 days ago a small team of Mo Bros and Mo Sistas embarked on a mission, along with millions of others across the globe, to change the face of men’s health by taking part in Movember. For those of you that don’t know, Movember is a global movement supporting prostate cancer and testicular cancer initiatives...
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The Newbie

Wednesday, November 30

Stepping into the social office 2 months ago, I was both extremely excited and nervous (if not a little overdressed) to begin my career with Five by Five. Welcomed straight into the team, before my first day I had already been invited out to two lunches to meet everyone (one was even in my honour)!...
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Dear Volvo

Tuesday, November 29

Whatever this midlife crisis is, please get over it. I know you want to be cool. But sponsoring Twilight? Marketing your S60 as the ‘Naughty Volvo’? And now  roping in JLS to drive your cars in their new video in the hope that they’ll leave some of their jls-ness on the seats and steering wheel?...
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HTML5 for Marketers

Monday, November 28

HTML5 is commonly used as the name for a collection of new technologies that can be used to build rich, interactive and engaging web sites, applications and ads. It’s been getting an increasing amount of attention recently, being heralded as the platform of the future, and the reason?… Open standards! WTF does that mean? It...
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Modern Warfare 3 has launched

Sunday, November 27

For the release of 2011’s most anticipated game, Call of Duty: Modern Warfare 3, Activision asked us to engage and raise awareness of what would become their largest launch to date. Leading on from last year’s huge Call of Duty Black Ops success, we once again gave fans an insider view of the launch party...
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Real time sharing – it’s the now

Tuesday, November 22

Yep that is one awful headline but I couldn’t think of anything less cheesy. It is however true. The last 24-48hrs have seen the Facebook “frictionless sharing” debate come full front and centre once again. From what we are reading, to where we are, will be shared with people across our networks and through technology without...
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Bigger, Badder, Better….Rich Media for WWE12

Friday, November 18

'Bigger, Badder, Better' isn't just an appropriate tagline for the badass wrestlers in THQ's new fighting title; it's equally as appropriate for the high-impact rich media takeovers we've been rolling out globally.
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Twitter, a perspective-free zone.

Thursday, November 17

By now, most people will have seen the slightly cringy self-promotional video for Sapient Nitro: OK, it’s not great, but personally I think it’s got an innocent exuberance about it that’s not so bad. Weirdly, some agencies that are great at promoting their clients, tend to be rubbish at promoting themselves. Don’t know why, and...