News
Joining conversations
Tuesday, May 21
Don’t be anti-social! The last thing anybody wants when they are talking with their friends and family is a brand jumping in the middle trying to sell them something. Being an effective social brand is about knowing what to say, when to say it and who to say it to. Brands have an incredible opportunity... Influencer outreach and relations
Tuesday, May 21
Just because you know you have fans, don’t assume that everyone will go find your Facebook page or website. There are a lot of people and groups out there on 3rd party sites that you should be engaging with and building long-term relationships with. These may be individual bloggers, Instagrammers and YouTubers, or they might... 
What does FMCG really means in today’s multi-screen era?
Monday, April 29
Fast Moving Consumer Goods: sold “quickly”, regularly and at a relatively low cost. Having worked in the marcomms business for over 12 years, in the discipline of creating meaningful “bridges” between brands and consumers, I have always disliked the term… The fact is that FMCGs are the brands most integral in our daily lives. Think... What does FMCG really means in today’s multi-screen era?
Monday, April 29
Fast Moving Consumer Goods: sold “quickly”, regularly and at a relatively low cost. Having worked in the marcomms business for over 12 years, in the discipline of creating meaningful “bridges” between brands and consumers, I have always disliked the term… The fact is that FMCGs are the brands most integral in our daily lives. Think... What does FMCG really means in today’s multi-screen era?
Monday, April 29
Fast Moving Consumer Goods: sold “quickly”, regularly and at a relatively low cost. Having worked in the marcomms business for over 12 years, in the discipline of creating meaningful “bridges” between brands and consumers, I have always disliked the term… The fact is that FMCGs are the brands most integral in our daily lives. Think... Smartphone and Tablet Penetration
Thursday, April 25
Smartphone and tablet penetration is increasing rapidly, and ad spend is following this trend. A recent Ad Age article highlights just how quickly the pace has changed in the last few months. This shift presents an opportunity for clients to go beyond standard banner ad campaigns to sharing interactive multi-screen experiences. Below are some examples...