News
Planning
3 days ago
Whilst social media is a ‘real time’ channel, you still need to have a strategy or plan. There are so many questions that you should have answers to; from what your objectives are, who you are talking to and what you want to say. At Headstream, we help brands create long-term social media strategies, or... Social analytics
3 days ago
Ok we admit it, nothing gets us more excited than social analytics, in fact we wrote the book on it. Headstream’s Social Brands 100 is the UK’s most authoritative research on social media analytics. We’ve developed a robust methodology, comprising of 19 social KPIs, which measures the performance of brands’ engagement from their social media... Social media monitoring and research
3 days ago
For any company to be effective on social media they must ensure they are actively listening to what is being said about their brand, their competitors and general conversation trends online. At Headstream we are able to compile reports and listen either retrospectively or in in real time to allow brands to be effectively proactive... Creative campaigns
3 days ago
A great strategy, thorough planning, and tight metrics are vital for us. Without those, we believe a brand will not be able to really fulfill its potential. However, once that’s done and sorted; we love getting creative! Social is all about getting the most out of human behaviour. We pride ourselves on our ability to... Content marketing
3 days ago
The huge popularity of borrowed media such as Facebook, public appetite for new information and the importance of SEO in online marketing, all mean that creating compelling and relevant content is very important. Just putting out an image with a press release on Facebook isn’t enough. The first thing a brand needs to consider is... Community management
3 days ago
Oodles of fans, likes and shares – building an engaged community is what every brand wants. Whether that community sits on owned channels, borrowed channels, or is spread across numerous spaces. Getting people to a place is pretty easy. Keeping them there, and engaged over a period of time is vital to a brand’s success... Joining conversations
3 days ago
Don’t be anti-social! The last thing anybody wants when they are talking with their friends and family is a brand jumping in the middle trying to sell them something. Being an effective social brand is about knowing what to say, when to say it and who to say it to. Brands have an incredible opportunity... Influencer outreach and relations
3 days ago
Just because you know you have fans, don’t assume that everyone will go find your Facebook page or website. There are a lot of people and groups out there on 3rd party sites that you should be engaging with and building long-term relationships with. These may be individual bloggers, Instagrammers and YouTubers, or they might...