News
Grandad loves AR!
Monday, October 10, 2011
Dad founded the agency in ’79, working mostly on graphic design, press ads and brand identities. Fortunately he had the nous to invest in digital from the beginning and the agency has been innovating since ‘95. Dad retired 5 years ago when digital agencies had truly begun to punch their weight, and how our landscape... Augmented Reality: Are we there yet?
Monday, October 10, 2011
Augmented Reality has been touted as the next big thing ever since the last next big thing came and went. As a concept it’s magical; make something digital appear as if it’s in the real world on your PC screen, your tablet, or Smartphone. And with all the statistics pointing towards increased Smartphone penetration, and...
Internal communications, the secret is to involve rather than prescribe
Friday, October 7, 2011
It is well documented that effective Internal Communications is achieved by understanding what culture exists in an organisation, defining what it should be like and engaging people in achieving goals that exceed business objectives. When we work with organisations to identify and communicate messages based on their ‘unique culture’ it’s amazing, given the benefits that can be derived from an engaged workforce, just how far down the Board agenda and often not on it all, that we find that the culture of a business is. It’s not surprising that people tend to be most... Steve Jobs’ vision and how it transformed us
Thursday, October 6, 2011
Steve Jobs’ company and his vision have transformed our professional and personal lives. The thing that strikes us about Apple products, aside from the slavish devotion they inspire, is that many of us remember the first time we saw one. The first encounter with Apple was a first encounter with the power of design, technology... Reward and Recognition schemes are a cost effective way of engaging employees around behaviours.
Wednesday, October 5, 2011
Today’s press release from the CIPD covers findings from a recent Simplyhealth Absence survey confirming what many of us have long thought during these uncertain times that, ‘Stress is the number one cause of long-term absence for the first time as job insecurity weighs heavy on the workplace’. Not surprising we are ‘less than happy campers’ when we are subjected to continuous messages about the UK’s ‘poor economic performance’, ‘downturn’, ‘recession’ and ‘euro crisis’ It’s the one message that seems to have galvanised local, national and international politicians...
Want To Create A Buzz In The Tech World?
Wednesday, October 5, 2011
So last night Apple unveiled the iPhone 4S; to many it was a disappointment (really? 64GB HD, 8mp camera, 1080p video recording, Siri technology, A5 duo-core chip and you are disappointed?) but to others it was just the excuse they were looking for to upgrade to the latest from the guys at Cupertino. This is... Watch – Dynamo: Magician Impossible
Monday, October 3, 2011
With Dynamo’s illusions being the sort that render the phrase ‘seeing is believing’ somewhat redundant, we knew that whatever we did would have to really push boundaries. In short, the campaign itself would have to be every bit as fascinating and unexpected as what it’s promoting. To achieve this, we created a 3D augmented reality (AR) iPhone app. Once... Westquay – the Social Shopping Centre
Friday, September 30, 2011
VIP Marketing, in conjunction with Peer Index has taken the Retail Week annual Shopping Centre 100 list and added each centre’s social capital to create a social media management ranking placing WestQuay in the no.1 slot according to the centre’s social reach, influence and engagement. We have been working with WestQuay as their lead agency... Head of AgencyFive by Five People (Southampton)
Thursday, September 29, 2011
We enable brands like Honda, Harrods, Twinings, Silver Spoon, Welcome Break and Krispy Kreme to attract, retain and engage employees through bespoke multi-channel programmes of work.