News
Your content isn’t relevant to me
3 days ago
I’ve just conducted a few sessions with over 160 small business owners about the importance of social media. One of the key points I drove home was the fact that brands have to make content relevant to their audiences, be it on a personal or professional level. Without relevance, they aren’t going to generate productive...
Social brands think small
3 days ago
Excerpt from my latest blog post. Read the full piece on The Wall. So it’s finally happened; Facebook has filed for ‘the largest technology IPO in Wall Street history’. Everything about Facebook is immense; almost 850 million users and 2.7 billion likes and comments every day. As recently as the summer of 2008, Mark Zuckerberg...
It’s not rocket science but so many organisations just don’t get it!
4 days ago
People join organisations and leave managers, an old saying but sadly, still a reality! I was at David MacLeod’s Guru Group on Employee Engagement last week and there was much talk about how engagement works in an organisation. When you cut away the jargon, engagement is really about inclusion and too often, especially in larger organisation managers are not. When we develop employee communication we carry out a rigorous investigation into what makes an organisation tick and more importantly what is the unique culture of that organisation. Yes, we interview lots of people... MW3 Live Stream wins at IVCA Live Com
Friday, January 27
We’ve just found out that we’ve won an IVCA LiveCom Award for our work with Media Kinetic for our MW3 Live stream. A lot of hard work was put in and it’s nice to be acknowledged for it. Well done to everyone involved. Take a look at Hannah Mahony’s post to relive the night. Engaging chimps
Tuesday, January 24
It’s always interesting to see how different companies engage staff and how that can tie into the ethos of the company itself - how it becomes an attitude to running a business rather than a box-ticking exercise. I came across this blog post a while ago about an email marketing company called Mailchimp and how a small tagline added to the footer on their website led to them producing a colouring book for their customers. For me this story is a great example of engagement. Neither the tagline or the colouring book immediately added anything to their... Has Social Media Killed The Big Idea?
Tuesday, January 24
There’s been a lot of talk about social media affecting creativity in advertising, for the worse. Our Marketing Exec Jeremy Bourton has posted a few thoughts on the topic on his blog. You can read it here.
Which Brands Have Social Media Nailed?
Monday, January 23
The team at our sister social brand agency, Headstream have just opened the Social Brands 100 for nominations. Last year's survey provided great insights and this year rankings are likely to be even more hotly contested. Communities – How we view them
Monday, January 23
On this, the third ever Community Manager Appreciation Day, we here at Headstream thought it would be appropriate to launch our first in a new series of blog posts all about communities. Here at Headstream we have broken down how we view communities into three distinct areas. Each of these will be the subject of... What a great night was had by all at this year’s RAD’s!
Monday, January 23
What a great night was had by all at this year’s RADs! We were there with our clients, Welcome Break, who were thoroughly good company and a delight to take to, what is our industry’s premier creative event. Lots of top quality business had been short listed in a broad range of categories and our entry was profiled along with Barclay’s, Microsoft, BlackBerry and the eventual winners National Trust, to who we send our warm congratulations! The ultimate winners were, of course, the people who worked in these organisations. Employee communications...