News

fivebyfiveuk

Helping The Camping and Caravanning Club Set a Unique, Jubilee-Themed World Record.

yesterday

In spirit of being patriotic, The Camping and Caravanning Club wants to urge people to celebrate National Camping and Caravanning Week (for those of you that don’t know it’s June 2-8) and the Queen’s Diamond Jubilee by pitching up and taking part in a Guinness World Records attempt. ‘What’s the World Record?’,I hear you cry....
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Lets get physical – the rise of mobile fitness apps

2 days ago

New Year may now be but a distant memory, but it seems that despite the long-gone healthy resolutions, fitness awareness – particularly in the world of mobile applications, is still on the increase. According to a recent report by HighTable, the sports, fitness and wellness mobile app market is on course to quadruple in size...
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Grimm: Social Campaign

2 days ago

We started off by identifying and engaging with key influencers across a range of genres, including supernatural, fantasy, vampire, zombie and fairytales, providing them with show-related content and encouraging them to visit the Grimm Facebook fan page. Following on from this, we ran online promotions, produced the digital/online creative for paid media activity and carried...
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Denplan: Rebrand and Communications Strategy

2 days ago

We needed to make Denplan a brand that dentists want to spend time with, not just raise awareness and deliver information. We needed to make the brand more compelling, entertaining and likeable. Denplan’s product and service portfolio is very diverse and complicated but we focused on one simple truth: Other payment plan providers will make...
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Garmin – Trusted Everywhere

Friday, May 11

Garmin wants to demonstrate how their personal navigation devices can be ‘Trusted Everywhere’. They’re used in some of the most extreme conditions in the world, even abseiling down The Telegraph’s Homepage. Here’s a film of our Takeover today.
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Call of Duty: Modern Warfare 3 European Launch

Friday, May 11

Using a bespoke Facebook tab and a specialised Call of Duty MW3 launch YouTube page, which allowed viewers from all over the world to participate, fans could watch a live stream of the launch event at London’s Old Billingsgate Market. Whilst all this was taking place, we took to the streets to film lucky people...
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Eden – Human Planet

Friday, May 4

We created Living Portrait – a Facebook application that collates all the tweets, pictures, posts regarding Human Planet and presents it visually. Using a combination of social data mining, infographics and natural beauty, it’s a living, breathing image that acts as a hub for all conversations online and positions Eden at the heart. Incorporated within...
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Welch’s Brandsite

Thursday, May 3

Welch’s is the world’s leading marketer of Concord and Niagara-based grape products. All of the grapes they use are picked, packed and pressed by their own farmers. We needed to show Welch’s history and reflect its values, rather than just what it produces. We told the story behind the grapes and what makes Welch’s juice...
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Suits on Dave Series 1 Launch: Experiential and Social Campaign

Thursday, May 3

Targeting the increased footfall in shopping centres during the Boxing Day sales, we set up a replica office complete with a view of the New York City skyline at Westfield and Bluewater Shopping Centres in Greater London. Over four days, 2,000 shoppers struck a lawyerly pose and had photos taken with friends. These were then...
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Interactive Technology

Monday, April 30

We recently ran an agency briefing session on interactive technology; the underlying theme of the presentation was the emergence of natural user interface or NUI.  At Five by Five we are well versed with touch screens, and many have annoyed Siri with voice commands, but exciting developments are happening in the areas of gesture recognition,...